Implementation services
We can provide a fast and professional implementation of the CRM system and its adaptation to existing internal processes of your company. The implementation comprises
mostly of the following processes:
Analysis of customer's current state, business processes and system requirements, existing systems.
Parameterization and system customization design.
Design of adjustments in internal processes of the customer.
Parameterization and system customization.
Trainings and consultations during the pilot-phase of the system's deployment.
Maintenance and services after the deployment of the system
In order to increase the quality of the system in long-term, according to the customer's growing needs and requirements, we offer the following services after deployment
for the live, production system:
Adjustments to the system according to customer's requirements
Fixes and security upgrades of the system
System Maintenance
Training of employees to work with the system
Hot-line support
Customer loyalty is essential to the successful implementation of a CRM solution. It is important, that the entire organization is aware of theparticipation in this task,
which can not be achieved with the effort of a handful of employees only. Customers need to feel they have been provided with excellent services. Such an approach can ensure
a constant clientele, which is one of the most important goals of customer relationship management. To ensure success, it is necessary to retain customers and their brand loyalty.
Certainly, it is much harder to get a new customer than to not lose a current one. Customer service is the key point which makes the CRM "tick".Increase efficiency
One of the most important goals of CRM is to increase the effectiveness and efficiency of internal processes in the organization. Such an approach is adopted in almost every organization. Increased efficiency then closely associates with penetrating the market and maintaining the necessary growth. CRM allows the organization to achieve these objectives by reducing costs and retaining customers.
Reduce operating costs
CRM goals also include reducing operating costs, particularly through the management system. This helps to maximize the organization's ability to respond flexibly to customer requirements and thus the market as well.
With this, reduced costs and the resulting increase in efficiency is achieved. If management's goal is the reduction of costs, the CRM implementation should be undertaken with an intent to optimize internal management processes.
Support for marketing activities
Another major benefit of CRM is the support of marketing activities, focused on marketing campaigns, sales promotion and so on. In this way, the sales increase and it is indirectly reflected in higher profitability.
Implementation of CRM Systems
CRM Systems
In order to provide customers with the best CRM system in regard of effective quality to price ratio (including operating costs), we will recommend you the most suitable
solution directly tailored to your company. We have experience with implementation of the following platforms:
Microsoft Dynamics CRM
The system is suitable for companies requiring a powerful yet simple system, integrated with other Microsoft applications.
SugarCRM
The system is suitable for companies in sales, marketing, IT and other areas of service provision. It is very adaptable and customizable to customer needs. We can provide a Slovak language localized system as well. More about SugarCRM.
OpenCRX
The platform is suitable for manufacturing companies, where in addition to customer management, functions for basic management of production and logistics processes (ERP) are needed. The system has full Slovak localization. More about OpenCRX.
Achievo
Basic CRM functionality suitable for project-oriented companies, direct customer service companies or manufacturing companies with fewer customers. The advantage of the system is the tracking of employees' time spent on various tasks and advanced reporting of these activities.More about Achievo.
Custom solutions and customization
A custom platform allows us to implement a CRM system exactly according to customer's needs and requirements, taking into account all the specifics of his business.
Microsoft Dynamics CRM
The system is suitable for companies requiring a powerful yet simple system, integrated with other Microsoft applications.
SugarCRM
The system is suitable for companies in sales, marketing, IT and other areas of service provision. It is very adaptable and customizable to customer needs. We can provide a Slovak language localized system as well. More about SugarCRM.
OpenCRX
The platform is suitable for manufacturing companies, where in addition to customer management, functions for basic management of production and logistics processes (ERP) are needed. The system has full Slovak localization. More about OpenCRX.
Achievo
Basic CRM functionality suitable for project-oriented companies, direct customer service companies or manufacturing companies with fewer customers. The advantage of the system is the tracking of employees' time spent on various tasks and advanced reporting of these activities.More about Achievo.
Custom solutions and customization
A custom platform allows us to implement a CRM system exactly according to customer's needs and requirements, taking into account all the specifics of his business.
Account Management
An essential part of CRM systems is the management of clients and contacts. In the long term, every organization requires a central administration of their
customers, partners, suppliers and competitors. The internal processes of the organization will be unaffected by leaving employees, information is easier to
maintain and kept up-to-date and data redundancy is avoided.
Internal links in the organization
It is possible to form links between the client and contacts, which allow to know the internal organizational structure of the customers or competitors. In addition to a rapid identification of the contact person, a potential advantage for the business process is also created..
External links between organizations
It is possible to form links between the clients with the description of relations, which allows to record the relationships among the market players and thus make business decisions more effectively.
Internal links in the organization
It is possible to form links between the client and contacts, which allow to know the internal organizational structure of the customers or competitors. In addition to a rapid identification of the contact person, a potential advantage for the business process is also created..
External links between organizations
It is possible to form links between the clients with the description of relations, which allows to record the relationships among the market players and thus make business decisions more effectively.
Marketing
CRM solutions provide many opportunities to marketing departments, as well as individual marketing employees of small and medium-sized companies to organize
and manage marketing activities. The single place to record all customer information, from basic information all up to the implemented projects, CRM systems
are irreplaceable for marketing needs. Information obtained by marketing activities is also directly accessible to the sales team, which allows to flexibly
respond to any potential business opportunity.
Source of marketing information
CRM provides a dual source of information for marketing activities. Firstly, there are customers, partners or possibly even competitors properly registered in the system, and secondly, a database of potential business opportunities (Leads), which is formed mainly by the operation of the marketing and sales team. It is possible to create lists by various criteria, which can be used for direct contact, to e-mail or correspond - for example with booklets, as a basis for a call center or as an automated mail campaign.
Marketing Automation
CRM solutions typically support the automation of marketing, which consists of, for example, an e-mail campaign or automatically created potential business opportunities (Leads) by registering on the web portal or receiving regular newsletters. Replies to e-mails can be automatically allocated to salesmen for a telephone callback. By setting an effective set of rules for automated marketing activities, the costs of marketing are reduced and the sales process is accelerated.
Source of marketing information
CRM provides a dual source of information for marketing activities. Firstly, there are customers, partners or possibly even competitors properly registered in the system, and secondly, a database of potential business opportunities (Leads), which is formed mainly by the operation of the marketing and sales team. It is possible to create lists by various criteria, which can be used for direct contact, to e-mail or correspond - for example with booklets, as a basis for a call center or as an automated mail campaign.
Marketing Automation
CRM solutions typically support the automation of marketing, which consists of, for example, an e-mail campaign or automatically created potential business opportunities (Leads) by registering on the web portal or receiving regular newsletters. Replies to e-mails can be automatically allocated to salesmen for a telephone callback. By setting an effective set of rules for automated marketing activities, the costs of marketing are reduced and the sales process is accelerated.
Sales Process Improvements
Business process quality has a direct impact on the success of an organization. CRM systems facilitate this process, starting with identifying potential business
opportunities, through activities which turn the opportunities into trades and finally, until the conclusion of the trade itself.
The real reason for the most market losses lies in the quality of the business process, and might be identified by some or all of these key issues:
People with a decision-making influence were identified or contacted too late.
The sales team's work was uncoordinated.
High-quality resources were wasted because of inadequate qualification of the project.
Weaknesses of the offer were deemed insufficient by the customer.
Excuses are used instead of learning from mistakes.
Leads - potential business opportunities
Most implemented CRM systems generally allows recording of potential business opportunities (Leads). For organizations, it is important to know the source of these opportunities, contact and related information that can be immediately or in the future used for further steps to acquire new customers. Potential opportunities are accumulated in the CRM system based on marketing and public relations activities, as well as direct addressing (e-mails, forms on the web, etc.). Such information is an effective source of work for the sales team.
Opportunities - business opportunities
A member of the sales team has a direct opportunity to deal with commercial activities recorded in the CRM system, to communicate through the system with other colleagues in dealing with the most appropriate approaches to customer acquisition or to trade a commercial opportunity (Opportunity). Addressing key challenges in this process and flexible use of information from similar trades is rapidly increasing the probability of winning. CRM system thus plays a vital role as a tool for communication, recording, archiving, distribution of tasks and sharing of information.
The real reason for the most market losses lies in the quality of the business process, and might be identified by some or all of these key issues:
People with a decision-making influence were identified or contacted too late.
The sales team's work was uncoordinated.
High-quality resources were wasted because of inadequate qualification of the project.
Weaknesses of the offer were deemed insufficient by the customer.
Excuses are used instead of learning from mistakes.
Leads - potential business opportunities
Most implemented CRM systems generally allows recording of potential business opportunities (Leads). For organizations, it is important to know the source of these opportunities, contact and related information that can be immediately or in the future used for further steps to acquire new customers. Potential opportunities are accumulated in the CRM system based on marketing and public relations activities, as well as direct addressing (e-mails, forms on the web, etc.). Such information is an effective source of work for the sales team.
Opportunities - business opportunities
A member of the sales team has a direct opportunity to deal with commercial activities recorded in the CRM system, to communicate through the system with other colleagues in dealing with the most appropriate approaches to customer acquisition or to trade a commercial opportunity (Opportunity). Addressing key challenges in this process and flexible use of information from similar trades is rapidly increasing the probability of winning. CRM system thus plays a vital role as a tool for communication, recording, archiving, distribution of tasks and sharing of information.
Activity Management
The management of tasks and events plays an important role in the work of a team and also in the customer relationship management. It is most effective when managed centrally,
with the possibilities of sharing information about these activities, whether they are planned for the future or backlogged. Activity management is taking place inside the
organization as well as in relation to external subjects.
Internal Activities
Typical internal activities include:
Meetings
Phone calls
Tasks
CRM systems allow for planning and organizing various activities in the team. There is a possibility of sharing information on meetings with more participants, task scheduling, arrangement of phone calls and meetings by other parties (such as an assistant), detailed record keeping of the purpose, location, participants, duration of individual activities, or other data according to customer requirements.
External activities
Meetings and phone calls with customers play an important part in the business process. Regular contact with a customer allows to detect any additional needs, requirements or solve arising problems. All activities associated with the customer can be connected directly to the customer inside the CRM system, which allows you to have instant access and overview of each particular customer and thus respond flexibly to provision of customer service and the choice of optimal business strategy.
Internal Activities
Typical internal activities include:
Meetings
Phone calls
Tasks
CRM systems allow for planning and organizing various activities in the team. There is a possibility of sharing information on meetings with more participants, task scheduling, arrangement of phone calls and meetings by other parties (such as an assistant), detailed record keeping of the purpose, location, participants, duration of individual activities, or other data according to customer requirements.
External activities
Meetings and phone calls with customers play an important part in the business process. Regular contact with a customer allows to detect any additional needs, requirements or solve arising problems. All activities associated with the customer can be connected directly to the customer inside the CRM system, which allows you to have instant access and overview of each particular customer and thus respond flexibly to provision of customer service and the choice of optimal business strategy.